TY  - BOOK
AU  - Hasen,Jeff
TI  - Mobilized marketing: how to drive sales, engagement, and loyalty through mobile devices 
SN  - 9781118243268
AV  - HF5415.1265 H373M 2012
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Telemarketing
KW  - Mobile commerce
KW  - Internet marketing
KW  - Cell phone advertising
N1  - Includes index
ER  -