Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence /
Mike Lewis.
- New York, N.Y. : McGraw-Hill, c2013.
- 286 p. : ill.
Includes bibliographical references and index.
9780071794961
Marketing--Social aspects. Management--Social aspects. Customer relations. Social responsibility of business. Internet marketing--Social aspects. Success in business.