TY - BOOK AU - Lewis,Mike TI - Stand out social marketing: 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence SN - 9780071794961 AV - HF5415 L484S PY - 2013/// CY - New York, N.Y. PB - McGraw-Hill KW - Marketing KW - Social aspects KW - Management KW - Customer relations KW - Social responsibility of business KW - Internet marketing KW - Success in business N1 - Includes bibliographical references and index ER -