Yarrow, Kit <br/><br/>
Decoding the new consumer mind :  how and why we shop and buy / 
Kit Yarrow ; foreword by Paco Underhill. 
 - San Francisco, Calif. :  Jossey-Bass,  c2014. 
 - 214 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118647684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--Psychology.<br/>Consumption (Economics)--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.324  / Y377D