TY  - BOOK
AU  - Yarrow,Kit
TI  - Decoding the new consumer mind: how and why we shop and buy 
SN  - 9781118647684
AV  - HF5415.324 Y377D
PY  - 2014///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
KW  - Consumption (Economics)
KW  - Psychological aspects
N1  - Includes bibliographical references and index
ER  -