Halloran, Tim,  1969- <br/><br/>
Romancing the brand :  how brands create strong, intimate relationships with consumers / 
Tim Halloran. 
 - San Francisco, Calif. :  Jossey-Bass,  2014. 
 - 262 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118611289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management.<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / H344R