TY  - BOOK
AU  - Halloran,Tim
TI  - Romancing the brand: how brands create strong, intimate relationships with consumers 
SN  - 9781118611289
AV  - HF5415.1255 H344R
PY  - 2014///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Branding (Marketing)
KW  - Product management
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -