Adamson, Allen P.
The edge : 50 tips from brands that lead /
Allen P. Adamson ; foreword by Steve Forbes.
- New York, N.Y. : Palgrave Macmillan, 2013.
- 269 p. : ill.
Includes index.
9780230342248
Product management.
Branding (Marketing)
HF5415.15 / A325E