Bergh, Joeri van den, 1971-
How cool brands stay hot : branding to Generation Y /
Joeri Van den Bergh and Mattias Behrer.
- 2nd ed.
- London : Kogan Page, 2013.
- 267 p. : ill.
Includes bibliographical references and index.
9780749468040
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior
HF5415.332.Y66 / B473H 2013