TY  - BOOK
AU  - Bergh,Joeri van den
AU  - Behrer,Mattias
TI  - How cool brands stay hot: branding to Generation Y 
SN  - 9780749468040
AV  - HF5415.332.Y66 B473H 2013
PY  - 2013///
CY  - London
PB  - Kogan Page
KW  - Young consumers
KW  - Young adult consumers
KW  - Generation Y
KW  - Target marketing
KW  - Product management
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -