TY  - BOOK
AU  - Post,Karen
TI  - Brand turnaround: how brands gone bad returned to glory--and the seven game changers that made the difference 
SN  - 9780071775281
AV  - HD69.B7 P677B
PY  - 2012///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Technological innovations
KW  - Management
N1  - Includes bibliographical references and index
ER  -