Gordon, Ian,  1952- <br/><br/>
Managing the new customer relationship :  strategies to engage the social customer and build lasting value / 
Ian H. Gordon. 
 - Ontario :  Wiley,  c2013. 
 - 327 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118092217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations--Management.<br/>Social media--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / G672M