TY  - BOOK
AU  - Gordon,Ian
TI  - Managing the new customer relationship: strategies to engage the social customer and build lasting value 
SN  - 9781118092217
AV  - HF5415.55 G672M
PY  - 2013///
CY  - Ontario
PB  - Wiley
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
KW  - Social media
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -