Trademark valuation : a tool for brand management /
Gordon V. Smith and Susan M. Richey.
- 2nd ed.
- Hoboken, N.J. : Wiley, c2013.
- 351 p. : ill.
- Wiley finance series .
Includes bibliographical references and index.
9781118245262
Trademarks--Law and legislation--United States Trademarks--Valuation--United States