TY - BOOK AU - Smith,Gordon V. AU - Richey,Susan M. TI - Trademark valuation: a tool for brand management T2 - Wiley finance series SN - 9781118245262 AV - KF3180 S647T 2013 PY - 2013/// CY - Hoboken, N.J. PB - Wiley KW - Trademarks KW - Law and legislation KW - United States KW - Valuation N1 - Includes bibliographical references and index ER -