Savar, Avi,  1973- <br/><br/>
Content to commerce :  engaging consumers across paid, owned, and earned channels / 
Avi Savar. 
 - Hoboken, N.J. :  Wiley,  c2013. 
 - 242 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118480182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / S282C