TY  - BOOK
AU  - Savar,Avi
TI  - Content to commerce: engaging consumers across paid, owned, and earned channels 
SN  - 9781118480182
AV  - HF5414 S282C
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Social marketing
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -