TY  - BOOK
AU  - El-Nasr,Magy Seif
AU  - Drachen,Anders
AU  - Canossa,Alessandro
TI  - Game analytics: maximizing the value of player data 
SN  - 9781447147688
AV  - QA76.9.D343 G353
PY  - 2013///
CY  - London
PB  - Springer
KW  - Computer games
KW  - Development
KW  - Data mining
N1  - Includes bibliographical references
ER  -