TY  - BOOK
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9781133628460
AV  - HF5415 K877C 2014
PY  - 2014///
CY  - Australia
PB  - South-western Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -