TY - BOOK AU - Hameide,Kaled K. TI - Fashion branding unraveled SN - 9781563678745 AV - HF6161.B4 H353F PY - 2011/// CY - New York, N.Y. PB - Fairchild Books KW - Advertising KW - Fashion KW - Fashion merchandising KW - Brand name products N1 - Includes bibliographical references and index ER -