Shaw, Mark, 1965- Copywriting : successful writing for design, advertising, and marketing / Mark Shaw. - 2nd ed. Reprinted - London : Laurence King Publishing, 2014. - 240 p. : col. ill. Previous published.: 2012 Includes bibliographical references and index. ISBN: 9781780670003 Subjects--Topical Terms: Advertising copy.Marketing. LC Class. No.: HF5825 / S528C 2014