TY - BOOK AU - Shaw,Mark TI - Copywriting: successful writing for design, advertising, and marketing SN - 9781780670003 AV - HF5825 S528C 2014 PY - 2014/// CY - London PB - Laurence King Publishing KW - Advertising copy KW - Marketing N1 - Previous published.: 2012; Includes bibliographical references and index ER -