Barry, Pete The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed., rev. & expanded. - London : Thames & Hudson, 2014. Includes bibliographical references and index. ISBN: 9780500516232 Subjects--Topical Terms: AdvertisingAdvertising campaignsAdvertising copy. LC Class. No.: HF5823 / B377A 2014