TY  - BOOK
AU  - Barry,Pete
TI  - The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns 
SN  - 9780500516232
AV  - HF5823 B377A 2014
PY  - 2014///
CY  - London
PB  - Thames & Hudson
KW  - Advertising
KW  - Advertising campaigns
KW  - Advertising copy
N1  - Includes bibliographical references and index
ER  -