Mullin, Roddy. Promotional marketing : how to create, implement and integrate campaigns that really work / Roddy Mullin. - 6th ed. - London : Kogan Page, 2014. - xxi, 265 p. Includes bibliographical references and index ISBN: 9780749472467 Subjects--Topical Terms: Sales promotion.Marketing. LC Class. No.: HF5438.5 / M844P 2014