TY  - BOOK
AU  - Mullin,Roddy
TI  - Promotional marketing: how to create, implement and integrate campaigns that really work 
SN  - 9780749472467
AV  - HF5438.5 M844P 2014
PY  - 2014///
CY  - London
PB  - Kogan Page
KW  - Sales promotion
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -