Burns, Alvin C. Marketing research / Alvin C. Burns, Ronald F. Bush ; international edition contributions by Nilanjana Sinha. - 7th ed., international ed. - Boston, Mass. : Pearsonl, c2014. - 487 p. : ill. (chiefly col.). Includes bibliographical references and indexes. ISBN: 9780273768517 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / B876M 2014