TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. AU - Sinha,Nilanjana TI - Marketing research SN - 9780273768517 AV - HF5415.2 B876M 2014 PY - 2014/// CY - Boston, Mass. PB - Pearsonl KW - Marketing research N1 - Includes bibliographical references and indexes ER -