Tellis, Gerard J. <br/><br/>
Unrelenting innovation :  how to build a culture for market dominance / 
Gerard J. Tellis. 
 - San Francisco, Calif. :  Jossey-Bass,  c2013. 
 - 332 p. :  ill. 
 - Warren Bennis series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118352403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Diffusion of innovations<br/>Creative ability in business<br/>Technological innovations<br/>Strategic planning<br/>Market share
<br/><br/><label>LC Class. No.: </label>HF5415.153  / T444U