TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Unrelenting innovation: how to build a culture for market dominance 
T2  - Warren Bennis series
SN  - 9781118352403
AV  - HF5415.153 T444U
PY  - 2013///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - New products
KW  - Diffusion of innovations
KW  - Creative ability in business
KW  - Technological innovations
KW  - Strategic planning
KW  - Market share
N1  - Includes bibliographical references and index
ER  -