Eagle, Lynne. <br/><br/>
Marketing communications / 
Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. 
 - 427 pages :  illustration. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415507714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / E234M 2015