TY  - BOOK
AU  - Eagle,Lynne
AU  - Dahl,Stephan
AU  - Czarnecka,Barbara
AU  - Lloyd,Jenny
TI  - Marketing communications
SN  - 9780415507714
AV  - HF5415.123 E234M 2015
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -