Poynter, Ray. <br/><br/>
The handbook of online and social media research :  tools and techniques for market researchers / 
by Ray Poynter. 
 - Chichester :  Wiley,  2012. 
 - 441 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470710401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Social media.<br/>Internet searching.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / P696H 2012