TY  - BOOK
AU  - Poynter,Ray
TI  - The handbook of online and social media research: tools and techniques for market researchers 
SN  - 9780470710401
AV  - HF5415.2 P696H 2012
PY  - 2012///
CY  - Chichester
PB  - Wiley
KW  - Marketing research
KW  - Social media
KW  - Internet searching
N1  - Includes bibliographical references and index
ER  -