TY  - BOOK
AU  - Gerritsen,Dorothe
AU  - Olderen,Ronald van
TI  - Events as a strategic marketing tool
T2  - CABI tourism texts
SN  - 9781780642611
AV  - HD30.28 G477E 2014
PY  - 2014///
CY  - Wallingford
PB  - CABI
KW  - Strategic planning
KW  - Marketing
KW  - Special events
KW  - Management
N1  - Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011; Includes bibliographical references and index
ER  -