Richardson, Brendan. <br/><br/>
Tribal marketing, tribal branding :  an expert guide to the brand co-creation process / 
Brendan Richardson. 
 - Basingstoke :  Palgrave Macmillan,  2013. 
 - 184 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780230368828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Branding (Marketing)<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415  / R523T 2013