TY  - BOOK
AU  - Richardson,Brendan
TI  - Tribal marketing, tribal branding: an expert guide to the brand co-creation process 
SN  - 9780230368828
AV  - HF5415 R523T 2013
PY  - 2013///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Social aspects
KW  - Branding (Marketing)
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes
ER  -