TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781452256573
AV  - P91.3 B473M 2014
PY  - 2014///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes bibliographical references and index
ER  -