Kaufman, Ira Morton, 1947- Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton. - New York, New York : Routledge, 2015. - 353 pages : illustation. Includes bibliographical references and index ISBN: 9780415716758 Subjects--Topical Terms: Internet marketingMarketing--Management LC Class. No.: HF5415.1265 / K383D 2015