TY  - BOOK
AU  - Kaufman,Ira Morton
AU  - Horton,Chris
TI  - Digital marketing: integrating strategy and tactics with values, a guidebook for executives, managers, and students 
SN  - 9780415716758
AV  - HF5415.1265 K383D 2015
PY  - 2015///
CY  - New York, New York
PB  - Routledge
KW  - Internet marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -