Marich, Robert. <br/><br/>
Marketing to moviegoers :  a handbook of strategies used by major studios and independents / 
Robert Marich. 
 - Amsterdam :  Elsevier,  c2005. 
 - 300 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0240806875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Marketing.<br/>Motion pictures--Distribution.
<br/><br/><label>LC Class. No.: </label>PN1995.9.M29  / M374M 2005