TY  - BOOK
AU  - Marich,Robert
TI  - Marketing to moviegoers: a handbook of strategies used by major studios and independents 
SN  - 0240806875
AV  - PN1995.9.M29 M374M 2005
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - Motion pictures
KW  - Marketing
KW  - Distribution
N1  - Includes bibliographical references and index
ER  -