Signorelli, Jim. StoryBranding 2.0 : creating standout brands through the purpose of story / Jim Signorelli ; foreword by Joey Reiman. - 2nd ed. - Austin, Tex. : Greenleaf Book Group Press, c2014. - 269 p. : ill. First ed. published with title StoryBranding. Includes bibliographical references and index. ISBN: 9781626340312 Subjects--Topical Terms: Branding (Marketing)Marketing--Planning. LC Class. No.: HF5415.1255 / S536S 2014