TY  - BOOK
AU  - Signorelli,Jim
TI  - StoryBranding 2.0: creating standout brands through the purpose of story 
SN  - 9781626340312
AV  - HF5415.1255 S536S 2014
PY  - 2014///
CY  - Austin, Tex.
PB  - Greenleaf Book Group Press
KW  - Branding (Marketing)
KW  - Marketing
KW  - Planning
N1  - First ed. published with title StoryBranding; Includes bibliographical references and index
ER  -