TY  - BOOK
AU  - Aaker,David
TI  - Aaker on branding: 20 principles that drive success 
SN  - 9781614488705
AV  - HF5415.1255 A243A 2014
PY  - 2014///
CY  - New York, N.Y.
PB  - Morgan James Publishing
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -