Value proposition design : how to create products and services customers want / written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos. - Hoboken, N.J. : Wiley, c2014. - xxv, 290 p. : col. ill. - Strategyzer series .

Includes index

9781118968055


Customer services--Management.
Quality control.
Production management--Quality control.
Business planning.
Strategic planning.
Customer relations.

HF5415.5 / V348 2014