Value proposition design : how to create products and services customers want /
written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos.
- Hoboken, N.J. : Wiley, c2014.
- xxv, 290 p. : col. ill.
- Strategyzer series .
Includes index
9781118968055
Customer services--Management. Quality control. Production management--Quality control. Business planning. Strategic planning. Customer relations.