Simpson, Anna <br/><br/>
The brand strategist's guide to desire :  how to give consumers what they actually want / 
Anna Simpson. 
 - Basingstoke :  Palgrave Macmillan,  2014. 
 - 190 p. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9781137351814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Consumer satisfaction.<br/>Social responsibility of business.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / S556B 2014