TY - BOOK AU - VanAuken,Brad TI - Brand aid: a quick reference guide to solving your branding problems and strengthening your marketing position SN - 9780814434734 AV - HD69.B7 V362B 2015 PY - 2015/// CY - New York, New York PB - AMACOM KW - Brand name products KW - Management KW - Branding (Marketing) KW - Trademarks KW - Design N1 - Includes bibliographical references and index ER -