McKean, John,  1956- <br/><br/>
Customer's new voice :  extreme relevancy and experience through volunteered customer information / 
John McKean. 
 - Hoboken, New Jersey :  Wiley,  c2015. 
 - xxii, 321 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119002321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / M343C 2015