TY  - BOOK
AU  - McKean,John
TI  - Customer's new voice: extreme relevancy and experience through volunteered customer information 
SN  - 9781119002321
AV  - HF5415.5 M343C 2015
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -